Pharma

For clients Humira, Lyrica, and Otezla, we told real stories of real people and approached it in a sensitive way that stayed true to the experience of our subjects, while also satisfying the demands of the lawyers! In pharmaceutical advertising, it’s extremely important to create believable and high quality testimonials. We navigate the very difficult terrain of casting by interviewing and really getting to know our subjects, and then create an environment on set where we can allow our subjects to tell their own stories in as authentic way as possible.

For Prilosec, we needed to tell the stories of 5 different fictional characters, in one day, all in one location. We found a horse farm in Westchester County, NY, and placed our characters in the park, in a classroom, in the backyard, in stables, in a worskhsop, and in a barbershop. We made this scripted 15 second national broadcast spot feel like a documentary. And we shot everything in English and Spanish.

For Gardasil, we were tasked with creating spots that felt like 12-13 year old kids created the content themselves. We shot in selfie style, and made them feel as if they were created on a cell phone. We cast the spots to make them feel as real as possible, and they were used on social media. Additionally, we only had one shoot day, so we scouted a location that could feel like 5-6 different homes.

For Hackensack University Medical Center, we told the documentary story of multiple patients, and they were able to create multiple spots to hit their targeted needs.