Case Studies
DAWN SAVES WILDLIFE
A 16-Episode Documentary Series
In a deep departure for the Dishwashing soap’s brand marketing team, Dawn Saves Wildlife is a multi-year campaign that began with “The Big Picture,” a 10-part documentary online series, and multiple national broadcast spots, about Dawn’s commitment to its wildlife partners.
We shot the stories at the International Bird Rescue Center in San Pedro, California, and the Marine Mammal Rescue Center just outside of San Francisco in the Headlands of Marin County.
We enlisted Rob Lowe to narrate the documentary series and promote across News and other publicity events. The series earned over 12 million views in the first 6 months, grew Dawn's business 10% in the year that it ran, and increased the brand's lead as #1 in the category.
Effie Finalist Integrated Campaign
Webby Awards for Green Initiatives
Silver Addy for Cinematography
Mashie Finalist Best Video Series
Cannes Selection
Swiffer Broadcast
A 3-Year Boundary Bursting Campaign
20+ spots finished during a 3-year broadcast campaign advertising the entire Swiffer range of products, including the Duster, Sweeper, Wetjet, Steamer, Sweep and Trap, and Sweep and Vac.
Adweek: “Real enough to actually warrant a rare bit of respite from cynicism.”
Marketplace.org: “All I knew was that the commercial I was watching was compelling in a way I hadn’t experienced as a TV viewer before.”
The Bell’s ad has over 17 million views on Youtube and counting.
Eli Manning and Tackle Kids Cancer
Multi-year Fundraising Campaign for the Tackle Kids Cancer Foundation
Raising millions of dollars for pediatric cancer research, the fund raising campaign utilized NY Giants Quarterback Eli Manning to tell the stories of real pediatric cancer patients and their families.
Walmart Stories
15 cities. 250 people. Countless Conversations.
Walmart hired us to tell its own story back to itself. We met with over 250 people in 15 different cities across the country in order to tell the true story about how Walmart shoppers really engage with the store. We came out of it with an insightful documentary that was essential to Walmart’s business decisions.
Tech Brands
From Hewlett Packard to Apple and Google, we help tell the stories tech brands need to get out there.
Public Service & Cause Marketing
We have engaged with the Loveloud Foundation and Encircle House to make real stories of LGBTQ+ youth, the CoorDown Foundation to tell Down Syndrome stories, and with Dick’s Sporting Goods to document the power of sports.
Procter and Gamble
Scripted and Non-Scripted Work for Oral-B, Crest, and Charmin.
P&G brought us on to create work utilizing real people and actors that feels authentic and real.
We created a marketing campaign for a budget-challenged Oral-B concept, that went on to play worldwide. We shot real people in grocery stores and in research facilities, that turned into broadcast spots for Crest. And created a series of scripted “Go Pro” broadcast spots with actors and non-actors for Crest and Oral-B.
Pharma and Medical
Humira, Lyrica, Otezla, Prilosec, and multiple hospitals have all turned to us to tell their stories.
Branded Series
We collaborated with Wired Magazine and Western Digital to write and direct a climate change comedy with comedian Aparna Nancherla, and created a series for ASA.org that allowed teenagers to shadow professionals of their choice.
Branded Activations & Events
We have documented Citibank’s event efforts in NYC; taken over a town dinner with Dawn dish soap and cleaned nearly 1,700 dishes with one bottle of detergent; set up luxury portable bathrooms on beaches and in NFL parking lots for the Charmin Relief Project; and celebrated momentous events with Red Lobster.
L’Oreal and Garnier
We used real people to tell cost-effective and interesting stories about how these products are used in an everyday setting.