For three years, we partnered with Eli Manning, the Tackle Kids Cancer Foundation, and Hackensack University Medical center, to tell the story of real pediatric cancer patients. We raised millions, met dozens of inspiring children and their families, and helped Eli take on one of his biggest causes.

We shot these campaigns days before fall camp started; therefore, Eli’s availability was extremely limited. We planned out shoot days where we could tell effective, compelling, and emotional stories in under four hours of shoot time with Eli. This included shooting on the field at Met Life Stadium with over 200 people on camera, utilizing a technocrane, and shooting in over 15 different locations.

Acting as the sole creative agency, we developed the concepts, wrote, shot, and directed each of these stories, working with crew sizes from 5 to 50.