Tech and Innovation Case Study
Google - Duplex Launch Film
When Google launched Duplex, its AI assistant that makes phone calls for you, they needed a way to humanize the technology and provide the public with an understanding of the entire user experience. We cast and shot this film on a fast turnaround so their PR team could go public on schedule. It was used in the launch and embedded in the press coverage, including the reviews below.
National Geographic x Hyundai - Outside Academy
Hyundai and National Geographic wanted to bring America's national parks to people wherever they are, and tie that to Hyundai's electric line, led by the IONIQ 5. We shot Outside Academy, an immersive augmented reality adventure with 360° views of Great Smoky Mountains, Yosemite and Zion, along with a brand film in Yosemite.
Western Digital x WIRED Brand Lab - A 4°C World
Climate change is hard to talk about without either boring people or frightening them. For Western Digital and WIRED Brand Lab, we wrote and directed a documentary comedy starring comedian Aparna Nancherla, who sets out to learn what daily life will look like a hundred years from now, when average global temperatures are projected to rise 4°C. Along the way she meets UC Berkeley atmospheric scientist Inez Fung and Western Digital's Chief Data Officer, Janet George, to work out how we'll actually live in that world.
A serious subject, a genuinely funny guide, and real expertise — with the client's own data leader as part of the story rather than a logo at the end. The 15-minute film has garnered 1.4 million views on YouTube.
Hewlett Packard - The Circular Economy, with Jason Silva
HP wanted to show it's a leader in reducing waste and building a circular economy. The challenge: the facts are dry, and the audience is busy. We brought in television personality and storyteller Jason Silva, then cut a film that makes the business case and the moral case at the same time — and draws people in while it does.
Oral-B - Connected Toothbrush Launch
Oral-B launched a Bluetooth-enabled, high-end electric toothbrush and wanted it seen as a piece of technology. We made spots that worked as traditional advertising, and shot product demonstration films on the same day — lowering production costs and giving the launch more to work with.
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