Walmart Case Study

At a crossroads, Walmart’s Chief Marketing Executive wanted to ensure his business strategy was spot on. So, he hired us to go to 15 cities across the country and interview over 250 real Walmart Customers. We then made this short documentary to reflect the realities we found on the ground.

He then used this documentary to educate the Board of Directors about the needs and practices of real Walmart customers, and convince them of next steps from a business point of view.

We stayed light and nimble, landed in each city and shot right away, before quickly moving on to the next city, where we could meet new families. Our crew size was small, we shot in all-natural light, and kept things very small and intimate.